Realizing the Dream Kebaya: How Scratch Can Serve as an Innovative Design Tool
DOI:
https://doi.org/10.53797/aspen.v6i2.5.2026Keywords:
Kebaya, scratch, design tool, design innovation, sustainabilityAbstract
The contemporary fashion design paradigm, which is shifting towards digital innovation and sustainability, poses a challenge for traditional garments like the kebaya to remain relevant. Designers are often hindered by complex software and costly, time-consuming physical prototyping processes, which impede innovation. This research aims to bridge this gap by exploring the potential of a simple visual coding platform, Scratch, as an innovative and accessible design tool for the kebaya. Using a qualitative approach with the ADDIE framework, the study gathered data through in-depth interviews with fashion industry experts, practitioners, and academics. Data was analyzed using thematic analysis. The findings indicate that Scratch has the potential to democratize the design process by providing an intuitive platform for visual experimentation. Features such as sprites enable designers to manipulate design elements in a modular fashion and perform rapid iterations on silhouettes, colors, and motifs. The platform can also visually represent material textures and construction techniques, supporting the exploration of sustainable design. In conclusion, Scratch serves as an effective catalyst for creativity, lowering the barriers to experimentation and fostering the creation of original kebaya designs with high artistic value.
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