Summer and Beach Style Studio Developing a Scratch-Based Gamification Tool for Visualizing Seasonal Fashion

Abstract

The rise of digital fashion has created a notable gap between online inspiration and practical style application, a challenge particularly prevalent in non-Western contexts like Indonesia, where generic digital tools often fail to meet local and cultural needs. This research addresses this gap by detailing the development and evaluation of "Summer and Beach Style Studio," a low-fidelity gamification tool built on the accessible Scratch platform. Adopting a qualitative approach guided by the ADDIE framework, this study collected data through semi-structured interviews with three experts: an industry creative director, a fashion practitioner, and an academic. The findings confirm a significant "Inspiration-Execution Gap" and validate the prototype as an effective solution. The tool was praised for its intuitive, game-like interface that successfully lowers technical barriers and encourages user experimentation. Experts also highlighted its strong pedagogical potential to enhance users' "visual literacy" and confidence. This study demonstrates that accessible, low-code platforms can be powerful, culturally relevant tools for fashion visualization and education, offering a potent alternative to complex, high-fidelity systems.