Preserving Culture: Introducing Indonesian Kebaya Through Scratch Creation

Abstract

This study explores the challenges of preserving and promoting traditional Indonesian kebaya attire amid globalization, particularly among younger generations and global audiences. The lack of relevant interactive educational media hinders the development of appreciation for this cultural heritage. To address this, the study proposes an interactive educational game using Scratch as an innovative approach. Employing the ADDIE model (Analysis, Design, Development, Implementation, Evaluation) and collecting qualitative data through in-depth interviews with fashion experts, game practitioners, and academics, the research highlights Scratch’s potential as an effective medium for cultural education. Findings show that Scratch-based educational games can significantly enhance understanding and appreciation of kebaya, especially among children and teenagers, due to their intuitive and engaging nature. Participants stressed the importance of comprehensive content on kebaya’s history, types, and philosophies, supported by a user-friendly interface and culturally sensitive design. This study formulates an innovative learning model that encourages active youth participation in cultural preservation through digital technology, reaffirming gamification's vital role in transmitting cultural heritage.