Harmonization of Maroon and Sage Green Colors in Contemporary Kebaya Design: An Analysis of Aesthetics and Trend Relevance
DOI:
https://doi.org/10.53797/ajvah.v7i1.6.2026Keywords:
Kebaya design, color harmonization, fashion, maroon, ADDIEAbstract
This research analyzes the harmonization of maroon and sage green colors in contemporary kebaya design, exploring its aesthetics and trend relevance. Although the kebaya has transformed, a deep understanding of the specific color harmonization principles remains limited. The objectives include analyzing the aesthetic principles of the color combination, identifying its relevance and acceptance in formal/traditional fashion trends, and exploring its design implications and identity representation. Utilizing the ADDIE framework, this study conducted in-depth interviews with nine expert respondents from industry experts, practitioners, and academics, with data analyzed thematically. Findings indicate that maroon and sage green create a complex visual harmony, are popular as a fresh alternative in the Indonesian market, and represent the identity of modern women who value cultural heritage. A Scratch application was also developed as an interactive and pedagogical tool for simulation and exploration of kebaya color design.
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