The Use of Scratch as an Interactive Medium for Digital Fashion Catalogs: Creative Technology Integration in Education and the Local Creative Industry
DOI:
https://doi.org/10.53797/ajvah.v7i1.10.2026Keywords:
Fashion industry, SMEs, Fashion design, Digital catalog, Interactive media, Scratch, Visual programmingAbstract
The fashion industry continues to evolve alongside advancements in digital technology and the growing demand for interactive visual experiences. However, many small and medium enterprises (SMEs) and fashion design students still face limitations in creating innovative and accessible promotional media. This study explores the use of Scratch, a block-based visual programming platform, as an interactive medium for digital fashion product catalogs. The research adopts the ADDIE development model, encompassing the stages of needs analysis, interface design, prototype development, implementation, and evaluation based on feedback from designers, academics, and industry practitioners. The developed catalog prototype integrates navigation, animation, and sound elements to enhance user engagement. Findings indicate that Scratch enables the creation of interactive, aesthetic, and functional catalogs without requiring advanced programming skills. Beyond serving as a digital promotional tool, this approach also holds potential as a creative learning medium in the context of entrepreneurship and technological literacy. Thus, Scratch presents itself as an inclusive solution to support digital transformation in education and the local creative industry.
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Copyright (c) 2026 Faroqatul Qismah, Irma Russanti
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