Girls Day in The Digital World: Developing Creativity Through Dress Up Games in The Scratch App

Abstract

The paradigm shift in contemporary fashion design toward the digital realm represents a fundamental revolution, opening unique opportunities for children to interact innovatively with mode. However, the explicit integration of fashion design with children's creativity through digital platforms is often suboptimal. This research aims to fill this gap by developing a Scratch-based dress-up game prototype titled "Girls Day" as a tool to stimulate creativity, simultaneously identifying the key game elements effective in encouraging creativity and analyzing their potential impact on children's expressive abilities. The ADDIE methodology (Analysis, Design, Development, Implementation, Evaluation) is adopted as a systematic and iterative framework for the game's development and evaluation, effectively integrating artistic aspects with technological skills. As an anticipated main finding, the game is expected to facilitate active and constructive learning, with interactive features that significantly enhance children's creative expression and visual literacy in fashion design. It is concluded that this Scratch-based game prototype is effective as an empowering digital educational tool, successfully integrating fashion design concepts with basic computational skills. It is recommended that digital products of this kind be integrated into project-based learning curricula and that further research be conducted on their long-term effectiveness.