Maroccan Architectural Traces in Fashion: A Dress-up Fashion Design Based on Traditional Aesthetic Structures

Abstract

This research explores the integration of Moroccan architectural aesthetics into dress-up fashion design and the potential use of the Scratch platform as a design and education tool. Contemporary fashion design paradigms emphasise cultural identity and sustainability, yet dress-up fashion design in Indonesia still shows homogeneity. We identify a gap in the exploration of non-Western architectural aesthetics and propose an innovative approach that incorporates Moroccan visual heritage. Research objectives include developing a process for applying art architecture to fashion design, identifying natural materials for patterns, and analysing the aesthetics and uniqueness of the resulting designs, including implementation through Scratch. Using the ADDIE methodology and qualitative data collection through interviews, document analysis, and observations from experts and practitioners, we found that Moroccan architectural elements such as geometric patterns, curvilinear shapes, and ornamental details are highly relevant. Scratch proved effective as an intuitive digital prototyping tool, facilitating interactive visualisation and rapid design iteration. This research shows that the integration of Moroccan architectural aesthetics, supported by Scratch, not only enriches creative expression but also offers an efficient and interactive design method in fashion design practice and education.