Digital Marketing Transformation in Papringan Village: Digital Marketing Socialization and Training Efforts
DOI:
https://doi.org/10.53797/anp.jssh.v2i2.27.2021Keywords:
Mentoring, Waste Management, SocializationAbstract
The application of digital technology-based marketing concepts is an important hope for small and medium enterprises (MSMEs) that want to develop and play a role as an economic force. One of the tools that can be utilized by MSMEs in digital marketing strategy is social media. The main advantage of social media is that it is affordable, and does not require special skills to start using it. In addition, social media is also considered capable of directly reaching and interacting with consumers. Digital marketing refers to efforts to introduce products through digital and online platforms. In the current era, digital transformation is trending and becoming a necessity for various segments of society. Even so, many MSMEs still face difficulties in implementing product marketing strategies to grow their business. The purpose of this activity is to increase the knowledge and ability of MSMEs in adopting digital marketing as a way to expand product marketing reach.”
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Copyright (c) 2021 Oktarico Moeleka, Della Saputri, Sa’adatul Karimah, Debi Nauris Silvani, Sumaji
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