Hierarchical Service Quality Dimensions in University Sports: Validation and Implications for Management
DOI:
https://doi.org/10.53797/anp.jssh.v6i2.8.2025Keywords:
Service quality, SSQRS, university sports, hierarchical model, single-item scale, managementAbstract
Service quality is fundamental to the effective operation of university sports centers, influencing student satisfaction and engagement. This study validates a hierarchical service quality model using the Single-Item Scale of Service Quality in Recreational Sports (SSQRS), a concise and reliable measurement tool. Data were collected from 288 students at a Sino-foreign university. Exploratory and confirmatory factor analyses support a multidimensional, hierarchical structure. Regression results show that program and interaction quality are the strongest predictors of satisfaction and engagement. Findings provide practical guidance for university sports managers and highlight the efficiency and psychometric soundness of the single-item approach.
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Copyright (c) 2025 Peng Zhao, Jaffry Zakaria
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