ANP Journal of Social Science and Humanities

Development Strategies for the Kaifeng Street Culture Brand: A Case Study of the Drum Tower Night Market

Du Yinghui, Nor Syazwani Mat Salleh, Nur Safinas Albakry — Mon, 07 Jul 2025 00:00:00 +0000

Kaifeng, as an ancient city with a rich cultural heritage, is home to unique street culture that reflects the daily lives of common people. This culture encompasses various aspects, including folk arts, traditional crafts, local cuisine, street performances, colloquialisms, and market trade. With the rise of the "night economy," Kaifeng's night markets, particularly the Drum Tower Night Market, provide an excellent opportunity to develop a cultural brand that combines the city's historical charm with modern consumer demands. This research explores the current state of Kaifeng's street culture, focusing on the Drum Tower Night Market as a case study. Through field research, market analysis, and the use of SPSS and AHP data analysis methods, this study identifies issues such as weak brand identity, underdeveloped cultural elements, insufficient interactive experiences, and limited promotional channels. Based on these findings, the paper proposes strategies to enhance the market's brand identity by reinforcing its cultural depth, improving interactive experiences, innovating marketing strategies, and expanding its brand influence both online and offline. These strategies aim to elevate Kaifeng's cultural tourism industry, enhance the city's competitiveness, and contribute to the preservation and revitalization of traditional street culture.

Family Support as a Buffer Against Job Burnout: Unpacking the Mediating Effect of Psychological Safety among Private University Administrators in China

Shi Ailing, Zuraidah Zainol, Huan Xuehui — Mon, 07 Jul 2025 00:00:00 +0000

This research examines the role of family support in alleviating job burnout among private university administrators in China, with a focus on psychological safety as a mediating mechanism. Grounded in the Job Demands-Resources (JD-R) model and Conservation of Resources (COR) theory, the research suggests that family support, as an external resource, interacts with job demands to reduce burnout through psychological safety. Survey data from 200 administrators revealed no direct relationship between family support and burnout. However, psychological safety fully mediated this link: family support enhanced perceptions of psychological safety, which subsequently reduced burnout. The findings highlight the importance of institutionalizing family support systems and fostering psychologically safe work environments to mitigate burnout. The valuable insights for university management in designing interventions to improve administrator well-being and job performance are also offered in this research.

Kajian Pengurusan Aset Di Perniagaan Dobi Cuci Suci

Mon, 07 Jul 2025 00:00:00 +0000

Kajian ini meneliti amalan pengurusan aset tetap dalam konteks perniagaan mikro melalui kajian kes di Dobi Cuci Suci, sebuah perniagaan milikan tunggal dalam sektor perkhidmatan dobi. Berdasarkan kerangka Malaysian Financial Reporting Standards (MFRS 116), aset tetap seperti hartanah, loji dan peralatan (PPE) memerlukan perekodan dan penyusutan yang sistematik bagi menjamin ketelusan laporan kewangan dan keberkesanan operasi. Walau bagaimanapun, dapatan menunjukkan bahawa pemilik perniagaan masih berhadapan dengan isu utama termasuk ketiadaan jadual daftar aset, tiada pengiraan susut nilai dan nilai buku bersih, serta kekurangan dalam sistem pemfailan dokumen aset. Kajian ini menggunakan pendekatan kualitatif melalui kaedah temu bual dan pemerhatian secara langsung untuk menilai keadaan sebenar pengurusan aset di premis perniagaan. Hasil kajian mendapati bahawa walaupun semua aset berfungsi dengan baik, pengurusan aset yang tidak sistematik memberi kesan terhadap keupayaan membuat keputusan pelaburan, perancangan penyelenggaraan dan penyediaan laporan kewangan yang tepat. Sebagai respon kepada isu tersebut, kajian ini mencadangkan penggunaan perisian perakaunan digital seperti Manager.io sebagai alat untuk memperkemas pengurusan aset tetap. Perisian ini menawarkan fungsi daftar aset, pengiraan susut nilai secara automatik melalui kaedah garis lurus, serta integrasi laporan kewangan yang komprehensif. Implikasi kajian menunjukkan bahawa pendekatan ini bukan sahaja dapat meningkatkan kecekapan pengurusan aset, malah memperkukuh kebolehpercayaan laporan kewangan serta daya saing perniagaan kecil dan sederhana (PKS) dalam ekosistem digital masa kini.

Periscoping Mosque Management in Police Formations, Southwestern Nigeria, In the Lens of Henry Fayol Management Principles

Ismail Kolawole Odeniyi, Mikail Kolawole Abdulsalam — Wed, 27 Aug 2025 00:00:00 +0000

Previous researches on Mosque management in the southwestern Nigeria (Akanni, 2013; Oloyede, 2014; Jawondo, 2015 and Badmus, 2018) focused mainly on community mosques. Though there are a few of them that focused on mosques in government institutions within the region but none specifically centered on mosque management in police formations in the lens of Henri Fayol Management Principles. This is the gap this current work has come to fill. This was with a view to evaluating the level of compatibility of mosque management in the police formations southwestern Nigeria with Henri Fayol 14 Principles of Management. The historical method was adopted in which oral interview and Library materials were utilized. Findings reveal that mosque management in the police formations southwestern Nigeria commenced in the year 1958, with the building of the first mosque within the sector at Obalende Barracks, Lagos. Also, Mosque management in the Sector was in line with most of the 14 Management Principles propounded by Henri Fayol such as: division of works, remuneration, centralization, order, equity, e.t.c. The paper concludes that the authority should recruit more personnel (imams) and there should be regular trainings for imams on mosque management which should be anchored by certified mosque managers. It then suggests that Police authority should help in funding the mosques within the sector adequately and the imams should explore maximally Islamic institutions such as: Sadaqāh, zakāt and wagf as alternative to funding the police formations mosques in the southwestern Nigeria.

The Effect of Cultural Fit on The Sino-Foreign Joint Venture Performance of The Automobile Industry in China

Liangjun Lyu, Zuraidah Zainol — Tue, 02 Sep 2025 00:00:00 +0000

This study investigates the effect of cultural fit on the performance of Sino-foreign joint ventures (SJVs) in the Chinese automobile industry. Drawing upon Cultural Fit Theory, the research analyzes how compatibility in cultural dimensions between Chinese and foreign partners influences joint venture outcomes. A positivist, quantitative methodology employing survey data and covariance-based structural equation modeling (CBSEM) was used. Results reveal a strong positive relationship between cultural fit and joint venture performance, emphasizing the critical role of cultural alignment in SJV success. The implications suggest that cultivating cultural synergy is essential for sustained performance in international collaborations.

Kesediaan Guru Melaksanakan Pembelajaran Berasaskan Projek STEM Bersepadu di Sekolah Menengah

Hairunnisak Alimun, Rohaizat Ibrahim — Tue, 02 Sep 2025 00:00:00 +0000

Walaupun Sains, Teknologi, Kejuruteraan dan Matematik (STEM) merupakan fokus utama dalam Pelan Pembangunan Pendidikan Malaysia 2013-2025 namun pendekatan Pembelajaran Berasaskan Projek (PBP) STEM bersepadu masih dianggap asing bagi kebanyakan guru dan pelajar. Justeru itu, kertas konsep ini meneliti isu-isu berkaitan pengetahuan, kemahiran dan sikap guru dalam melaksanakan PBP STEM bersepadu. Kertas ini membincangkan cabaran utama yang dihadapi oleh guru dan mencadangkan penyelesaian untuk meningkatkan keberkesanan pelaksanaan PBP STEM bersepadu. Dapatan kajian terdahulu menunjukkan keberkesanan PBP dalam memberikan impak positif terhadap pencapaian dan kemenjadian pelajar secara holistik. Namun, masih terdapat kekurangan kajian yang memfokuskan kepada kesediaan guru dalam konteks Malaysia. Kertas konsep ini bertujuan untuk menyumbang kepada pemahaman yang lebih mendalam mengenai isu ini dan menyediakan cadangan yang boleh membantu pihak berkepentingan seperti guru, Pejabat Pendidikan Daerah, Jabatan Pendidikan Negeri, dan Kementerian Pendidikan Malaysia dalam memperkukuhkan pelaksanaan PBP STEM bersepadu di sekolah menengah.